How We Achieved 5X ROAS for an Ecommerce Brand in 90 Days

In today’s highly competitive ecommerce market, brands are spending more on ads than ever before. However, many find it hard to achieve lasting returns. Rising customer acquisition costs, ad fatigue, poor funnel structures, and a lack of data optimization often led to wasted budgets. 

This case study explains how we helped an ecommerce brand reach a 5X Return on Ad Spend (ROAS) in just 90 days using a structured performance marketing approach. Instead of depending on quick fixes, we created a revenue system that combined creatives, ad strategy, funnel optimization, and retention marketing. 

1. Understanding the Brand’s Starting Point 

Before scaling, we conducted a full audit to understand the brand’s baseline performance. 

Initial Metrics: 

Key Problems Identified: 

We realized the issue wasn’t ad spend. It was system inefficiency. 

2. Building the 5-Step Revenue Framework 

To scale profitably, we implemented a 5-step ecommerce revenue system: 

Each layer played a critical role in achieving 5X ROAS. 

3. High-Performance Creative Strategy 

Creatives were the biggest growth lever. 

What We Changed 

a) Creative Volume 

Instead of running 4–5 ads, we launched 30+ creatives per month including: 

b) Hook Optimization 

We tested multiple hooks in the first 3 seconds: 

Hook testing alone improved CTR by 42%. 

c) Platform-Native Formats 

We designed ads specifically for: 

Result: Better engagement and lower CPMs. 

4. Ad Account Restructuring 

The brand previously used a cluttered structure with overlapping audiences. 

Our New Structure 

Campaign Layer 

Ad Set Strategy 

We simplified targeting: 

Budget Allocation 

This structure improved learning efficiency and reduced CPA by 28%. 

5. Conversion Funnel Optimization 

Driving traffic is useless without conversion. 

We rebuilt the funnel end-to-end. 

Landing Page Fixes 

Before: 

After Optimization: 

Conversion rate increased from 1.2% → 2.9%. 

Product Page CRO Elements Added 

These changes increased AOV by 22%. 

6. Offer Engineering 

Instead of constant discounts, we built strategic offers. 

High-Performing Offers 

Bundles alone contributed to a 31% revenue lift. 

7. Retargeting Ecosystem 

Most brands run basic retargeting but we built a full ecosystem. 

Audience Segmentation 

We segmented users by behavior: 

Each segment saw different creatives. 

Retargeting Creative Angles 

Retargeting ROAS reached 9X at peak performance. 

8. Email & WhatsApp Automation 

Paid ads drove acquisition & retention drove profit. 

Flows Implemented 

Email Automation 

WhatsApp Flows 

Retention revenue increased by 18% in 90 days. 

9. Scaling Winning Products 

Not all products scale equally. 

We identified: 

Budget was shifted toward scalable winners. 

Scaling Method 

This allowed stable scaling without performance drops. 

10. Data-Driven Decision Making 

We tracked performance daily. 

Key Metrics Monitored 

Underperforming ads were killed quickly, and budgets were reallocated to winners. 

11. Creative Testing Framework 

We followed a structured testing matrix. 

Variables Tested: 

Winning combinations were scaled aggressively. 

12. Tackling Creative Fatigue 

Ad fatigue was a major issue initially. 

Our Prevention Strategy 

This maintained ad relevance and kept CPMs low. 

13. Platform Expansion 

Once Meta performance stabilized, we expanded. 

Additional Channels Tested 

This omnichannel presence increased brand search volume and improved blended ROAS. 

14. Financial Performance After 90 Days 

15. Key Growth Drivers 

The biggest contributors to 5X ROAS were: 

Creatives + Funnel alone drove over 60% of the performance lift. 

16. Lessons Learned 

What Worked Best 

What Didn’t Work 

17. The Scalable Revenue System 

The real success wasn’t just hitting 5X ROAS — it was building a repeatable system. 

Final Revenue Engine: 

This system ensured sustainable scaling beyond 90 days. 

Conclusion 

Achieving a 5X ROAS in 90 days wasn’t due to a single viral ad or a lucky campaign. It resulted from creating an integrated ecommerce growth engine that combines creatives, media buying, funnel optimization, and retention marketing.  

Most ecommerce brands fail because they only focus on ads. True profitability comes from optimizing the whole customer journey, from the first impression to repeat purchases. If brands embrace a structured revenue system instead of chasing short-term wins, scaling to a 4X to 6X ROAS becomes not just possible but also predictable.